The Ask:
Utilise HSBC UK’s varied range of sporting partnerships to create a programme of Financial Education for kids and young people, ranging from social and digital content to physical handouts for schools. In the middle of a raging pandemic.
The Result:
‘Level Up’, a campaign fronted by comedy influencer Ania Magliano and featuring Olympic BMX Rider Kye White, Tim Henman, the Spurs Women’s Team, Brian O’Driscoll and His Royal Thighness Sir Chris Hoy.
We utilised each sporting personality to highlight a different area of Financial Wellbeing in a hero video, over 60 pieces of accompanying social content, as well as producing detailed one-page .pdf’s to distributed to over 50 thousand schools in partnership with Children in Need.